Dutch backed Demantra acquired by Oracle

The Israeli based software company 'Demantra Inc.' was acquired by Oracle for 40 Million $.

Demantra provides Demand-Driven Planning Solutions that enable marketing, sales and supply chain departments to create and execute to a one-number plan. Demantra Solutions increase demand visibility, manage demand shaping, and improve demand responsiveness with solutions for Real-Time Sales & Operations Planning, Trade Promotion Management & Optimization, Demand Management, and Retail Planning & Store Replenishment, resulting in optimized service levels, increased profit margins and significantly improved customer responsiveness. Demantra has provided proven results - 100 to 500 percent ROI - to global brands including Unilever, Welch's, 20th Century Fox, McCain Foods, Hunter Douglas, Wendy's International, Applica, and VTech.

Founded in 1996, Demantra is headquartered in Waltham, Massachusetts and has regional offices in Rotterdam, Sydney, and Ramat Gan, Israel.

One of the earliest investors in Demantra is the Noaber Foundation (www.noaber.com), a Dutch charity foundation founded by mr. Paul Baan. The three main activities of the Noaber Foundation are donations, social venturing and private equity investments. The Foundation focuses on health and care, education, culture and community, as well as enabling technologies.

Oracle, the world's largest enterprise software company, has provided the software and services that let organizations get the most up-to-date and accurate information from their business systems.

Today, Oracle is helping more governments and businesses around the world become information-driven than any other company. Oracle is the only software vendor to offer enterprise solutions for every tier of your enterprise-database, middleware, business intelligence, business applications, and collaboration-helping you use high-quality information to measure results for continuous improvement and communicate a single truth to your constituents.

Oracle signed lately with the State of Israel an agreement for R&D Cooperation. The program attracts prominent multinationals to forge investment cooperation deals in Israeli startups. This cooperation format offers a host of advantages for both parties - Israeli startups targeting a multinational as a client benefit by involving their future partner in the development stages and thereby boosting their chances of success, while the cooperation with multinationals also opens established export markets for the Israeli company.

For more information, please do not hesitate to contact:

Noaber Foundation

Mr. Pieter Oostlander

+31 318 596400

[email protected]

www.noaber.com