Rotana and A.C.K.S. sign agreement to launch Rotana in Europe

LAREN, 20061010 --

Rotana Audio Visual (Rotana), the world's largest producer and distributor of Arabic music, movies and broadcaster of premium TV channels, has signed a TV distribution agreement worth in excess of Euros 21 million with A.C.K.S BV (ACKS) of the Netherlands. ACKS is a leading company providing international media organizations with powerful pan-European network coverage.

The deal provides ACKS with access to broadcast Rotana's TV channels throughout Europe, utilizing the latest IP technology and delivering the best of Arabic entertainment throughout Europe to enrich the customer home entertainment experience.

Commenting on the deal, Chairman of The Board of Rotana, His Royal Highness Prince Al Waleed Bin Talal, said: 'We continue to build Rotana into a world class organization providing the best of Arabic entertainment worldwide.'

Henk van der Vliet, ACKS CEO, commented: 'Rotana's content offering is absolutely world class, and we are proud to bring the finest of Arabic entertainment to audiences throughout Europe.

Yousef H Mugharbil, GM of Digital Media at Rotana, added: 'Under this agreement, Rotana will bring to Europe premium Arabic entertainment encompassing music, movies, popular TV programs and on-demand digital services. In the meantime, at Rotana we continue to embrace the latest technologies to strengthen our digital entertainment offering in order to deliver our content across all possible channels.'

About Rotana:

Rotana Audio Visual (Rotana) is the world's largest producer and distributor of Arabic music, movies and broadcaster of premium TV channels with direct operations and distributor partnerships worldwide. Rotana broadcasts seven TV channels and provides content to TV channels, Telecom Operators, Service Providers and Content Aggregators. Rotana is headquartered in Riyadh Saudi Arabia, with offices in Jeddah, Cairo, Lebanon, Dubai and Kuwait. For more information, please visit: www.rotana.net

About ACKS:

ACKS BV is a wholly owned subsidiary of Aproxis Plc. ACKS was founded in 1995 by senior media and television execs, with more than 20 years experience in providing international Radio and Television organizations such as Sky Channel Europe, Sky Radio and RTL and other media companies with pan-European coverage. Together with a specialized international team, ACKS is able to fulfill the international ambitions of all media players. For more information, please visit: www.acks.tv

Media Contacts

For Rotana

Yousef H Mugharbil

GM of Digital Media

Rotana Holding

E-mail: [email protected]

Abed Lateef Shalabi

Manager, Corporate Communication

Rotana Holding

E-mail: [email protected]

Tel: +966-1-211-0000

Fax: +966-1-211-0011

For ACKS BV

Michel van der Vliet

Operations Manager

E-mail: [email protected]

Tel: +31-35-5336222

Fax: +31-35-5336264

Noot voor redacties:

A.C.K.S. BV

Postbus 525

1250 AM Laren

Tel +31355336222

Mob +31651122166

Web www.acks.tv